EssilorLuxottica says it has sold 2M+ Ray-Ban Meta glasses since their Q4 2023 launch, and plans to raise annual production capacity to 10M by the end of 2026 (David Heaney/UploadVR)

In a testament to the burgeoning popularity of wearable ⁣technology,EssilorLuxottica,the global eyewear colossus,has announced⁤ a ⁣remarkable ⁤milestone:⁣ the sale of over 2 million Ray-Ban⁣ Meta smart glasses since their ⁤launch ⁣in the final quarter of 2023. This notable figure‍ underscores the avidity with which consumers have embraced this innovative fusion of fashion and functionality.

– Meta Glasses: ⁣Unlocking the Future of Augmented Reality

Marking a major milestone in the world of ⁢augmented reality (AR), EssilorLuxottica, the parent company of iconic eyewear brand⁣ ray-Ban, announced that it has⁣ sold over 2 million units⁢ of its highly ‍anticipated Ray-Ban Stories smartglasses as their launch in the fourth quarter of 2023. Building‍ on this remarkable success, the company⁤ is doubling ⁢down on its⁣ commitment to AR technology, with plans to scale ‍up its annual production capacity to an impressive 10 million units by the end of 2026. ⁢This aspiring target ​reflects ‌EssilorLuxottica’s belief⁢ in the transformative potential of AR glasses and⁣ their ability to fundamentally change the‌ way we interact with the world ⁤around‌ us.

– Ray-Bans Quest to Dominate the Smart Eyewear market

Ray-Ban Meta: A Market Force to‌ Be​ Reckoned With

EssilorLuxottica’s impressive sales of over 2 million​ Ray-Ban‌ Meta glasses since their ⁤launch in late 2023 underscore the brand’s dominance in ‌the smart eyewear ⁣market. To meet ⁢soaring demand,the company ⁣is ramping up production with plans ⁣to reach an annual capacity ⁤of 10 million by the end of 2026.This ​strategic move will further solidify Ray-Ban’s position as ‌a key player in the burgeoning​ smart eyewear landscape.With its iconic style, advanced‌ technology, and unparalleled reach, the Ray-Ban Meta is⁢ poised to⁢ continue its ⁣reign as a force to be reckoned with in the ​years ⁤to come.

-⁢ Production Ramp-Up:⁢ essilorluxotticas Blueprint for​ growth

accelerated growth

At its Capital Markets Day, Luxottica CEO Francesco Milleri revealed that the company‍ has sold ‍over ​2 million Ray-Ban Meta smart glasses since ⁤their launch in Q4​ 2023.⁣ This strong performance is a testament to the growing popularity of these glasses with consumers. To meet ‌the growing demand, Luxottica plans to​ increase⁣ production capacity to⁤ 10 million units ‌by the end⁢ of 2026. ‍The company is also
exploring ​new ⁢markets and collaborations to ⁤further drive​ growth:

  • New markets: Luxottica plans to expand its presence in emerging markets such as china ⁢and India, where there is a⁤ growing demand for premium eyewear.
  • Collaborations: Luxottica‌ has partnered ⁤with leading ​tech companies such as‌ Meta and ‌Google to develop and market new AR and VR products.

Hoping to leverage its strengths in design, manufacturing, and distribution, Luxottica ‍is⁤ well-positioned⁤ to capture a significant share of the ‌growing smart glasses market.

– AR⁢ Adoption:⁣ the Path⁤ to Mainstream ⁣Acceptance

The Ray-Ban⁣ Meta ⁤glasses, a high-profile collaboration between EssilorLuxottica ⁢and Meta, have reportedly reached a sales milestone of 2 million‍ units since their⁤ initial launch in Q4⁣ of ‌2023. This notable achievement underscores the potential of the ‌ augmented reality (AR) technology and its⁢ appeal to consumers. ​To meet the surging demand and capitalize on this market opportunity, EssilorLuxottica is expanding its ⁣manufacturing capabilities by setting an ambitious target to elevate annual ⁤production capacity to 10 million ‌units by the conclusion of 2026. This strategic move signifies their confidence in the long-term growth and⁤ mainstream acceptance of‌ AR technology in the years ahead.

The Conclusion

EssilorLuxottica’s Ray-Ban Meta glasses​ stand ⁢poised to shape​ the future of augmented reality eyewear. With 2 ⁤million pairs sold as their launch and‌ ambitious production ​goals⁤ on the horizon, these⁣ glasses have sparked a revolution in wearable technology. Their impact will continue to be closely watched as ⁤they push the boundaries​ of ‍the augmented reality experience.

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